The brand promise is what Nissan stands for. It goes beyond a simple message — it is the ultimate result of everything that the company does. Since the beginning, Nissan’s history is one of innovation without reservation and a willingness to do what others don’t dare to do. Nissan has an impressive track record of innovations that has greatly impacted the auto industry and the lives of drivers worldwide. Nissan makes owning a car exciting and amazing. It knows the power of movement and the thrill of being in the driver’s seat.