The FIAT® Brand was built on innovation, iconic style and a commitment to accessible mobility. Throughout the years, the FIAT Brand has remained true to its core values and continues to raise the bar in the automotive industry.
For more than a century, the FIAT® Brand has been perfecting every aspect of the automotive experience—from design to delivery. That’s why architect Giacomo Mattè-Trucco constructed a test racetrack on the first FIAT® factory in Turin, Italy. Completed in 1923, each FIAT model moved up successive floors as it flowed through production. But, before hitting showrooms, the automobiles would be taken to the rooftop for a road test to ensure quality and reliability. Only the best found their way onto the streets of Europe.