Fiat

For more than a century, the FIAT^® Brand has been perfecting every aspect of the automotive experience—from design to delivery. That’s why architect Giacomo Mattè-Trucco constructed a test racetrack on the first FIAT^® factory in Turin, Italy. Completed in 1923, each FIAT model moved up successive floors as it flowed through production. But, before hitting showrooms, the automobiles would be taken to the rooftop for a road test to ensure quality and reliability. Only the best found their way onto the streets of Europe.