Acura

Overview

Acura is 35 years in the making. We have a proud heritage of embracing the future with optimism, bringing feeling to innovation and adding value to people’s lives. We’ve spent the last 35 years obsessing over it. Breaking rules and building cars with a conviction others would probably call crazy. But that’s how you do things when you’re young. When we have a problem that needs solving, everyone participates. We hold often-impromptu meetings called waigaya, where wild ideas are born and radical concepts come screaming to life.

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