January 20-29, 2023 / Washington DC, Convention Center

NEWS

LEXUS JOINS FORCES WITH ADIDAS AND ADIDAS S.E.E.D TO CREATE A CUSTOM ALL-NEW LEXUS RX INSPIRED BY MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDA FOREVER’

Lexus has made its presence known by featuring its 2023 Lexus RZ450e in the recently released Black Panther: Wakanda Forever. Now, the top manufacture will partner with other powerhouse organizations to create a custom model in honor of the record-breaking feature film.

Strength in unity unlocks new possibilities and today, Lexus unveils what’s possible when the luxury automaker, adidas, adidas S.E.E.D, Calty Design Research and 3D printing company Carbon join forces. As a result, the all-new Lexus RX 500h F SPORT is transformed into an eye-catching crossover inspired by Marvel Studios’ “Black Panther: Wakanda Forever,” now playing only in theaters.

To help celebrate the recent launch of adidas’ “Wakanda Forever Collection,” the team at adidas sought to bring their “Black Panther: Wakanda Forever”-inspired designs into the automotive space. Created for the best athletes in the world, this performance sportswear embodies what it means to be Wakandan and explores the question, “What if Wakanda had a national athletic team?” The vehicle wrap builds on the custom identity of the fictional African nation as envisioned by adidas, creating an automotive identity that matches the fashion collection.

Read more at Lexus.com.

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